A proven mass-participation sports format, delivered across 16 editions in 6 cities and 2 countries, now scaling beyond Morocco. Detailed materials are shared on request.
Sixteen editions delivered since inception — fourteen in Morocco across Casablanca, Tanger, Rabat and Marrakech, plus Nairobi and Mombasa in Kenya. Four editions ran in 2025; in 2026, Casablanca and Tanger have been delivered, with Rabat and Marrakech next. Every Moroccan edition to date has been delivered with a repeatable operating model.
Participation is free. Editions are funded by partners, corporate participation packs, merchandise and local-authority support. The cost base per edition is low relative to comparable mass-participation events, which is what makes a multi-city roll-out realistic.
Morocco has proven a disciplined, capital-efficient operating model. Markets with materially higher sponsorship pools can increase revenue potential without a proportional increase in delivery complexity. Capital is directed at that transition — not at proving the concept, which is done.
Editions are either operated directly in strategic markets, or delivered with a local partner under our model and brand. Beyond a certain footprint, the second route becomes the primary growth engine, with a different margin structure.
Four priorities over the next 24 months. Amounts, allocation and terms are set out in the investor brief, shared on request.
Recurring editions in existing cities, plus entry into new markets.
Country leadership and partnerships capability, to move delivery beyond the founder.
Owned registration, participant data and a community layer sitting alongside existing fitness platforms rather than competing with them.
A consistent brand across every city, and a merchandise line that is already a live revenue stream.
Tell us who you are and we will send the current materials, including traction, unit economics and the terms of the round. We reply to every serious enquiry.
Prefer to write directly? Younes@TheCity.Run
This page is an expression of interest form only. It does not constitute an offer to sell, or a solicitation of an offer to buy, any security or interest in any entity, in any jurisdiction. No financial terms are published here. Any investment discussion is conducted privately, on the basis of documentation provided directly and subject to applicable law.